Selle Italia takes Italian excellence to over 200 countries.
Selle Italia, the historic Italian saddle maker, has outsourced its entire e-commerce operation to Calicantus, from checkout to final delivery. ShippyPro is the partner that optimises the whole shipping flow, from the warehouse to parcel tracking.
One partner for the entire e-commerce chain, from checkout to delivery
Selle Italia was founded at the end of the 19th century and, under the leadership of the Bigolin family, has built its leadership in Italy and around the world on continuous innovation in materials and construction techniques. Working with doctors and biomechanics experts, it designs saddles that adapt to every anatomy and to the specific needs of every cyclist.
To complement its presence in traditional markets with a direct-to-consumer channel worthy of the brand, Selle Italia began a digital transformation with Calicantus, the eCommerce Service Provider that manages the customer experience of 70 Italian and international brands in over 200 countries.
The challenge: create a digital experience consistent with the brand's heritage and outsource the entire online order management, from logistics and customer care to tax compliance, without giving up control over strategy, prices and data.
Calicantus integrated Selle Italia's platforms with its own systems and services, taking charge of the entire supply chain. In this setup, ShippyPro is the partner that optimises the shipping flow, from the warehouse to parcel tracking, all the way to final delivery.
We integrated Selle Italia's platforms with our systems, taking charge of the entire supply chain. In this model, ShippyPro is the partner that lets us optimise the whole process.
Calicantus runs the operation, ShippyPro moves every parcel
Selle Italia keeps full control over strategy, prices and data, and entrusts day-to-day execution to specialised partners: from checkout to delivery, in over 200 countries.
Customer care, accounting, warehousing and shipping all go through a single partner, with an operating model that was already in place.
Calicantus sells, collects payments and handles tax and regulatory compliance on behalf of the brand. Strategy, prices and data stay with Selle Italia.
Since 2024 the US subsidiary's B2B platform has been live, while selleitalia.com serves customers worldwide as Merchant of Record, integrating local distributors and preserving existing agreements.
Duties and customs clearance are handled upfront: customers receive their order with no surprise costs and no customs paperwork.
Warehousing, pick & pack and fast replenishment in Calicantus facilities, with competitive rates from its shipping partners.
Multilingual, omnichannel support covering orders and returns, with an AI answer bot and a knowledge base.
By balancing insourcing and outsourcing, Selle Italia went live faster and kept costs under control, without hiring or reorganising its internal teams.
We wanted our online customers to feel the same care we put into every saddle. Today our orders reach cyclists in over 200 countries, duties included, and we stay focused on what we do best: designing products, setting our strategy and owning our data.
