Ecommerce and logistics trends: the 2024 market research
Learn more about the trends and challenges that are shaping the logistics and commerce ecosystem in our brand-new report.
This report includes data on:
- Every step of the omnichannel journey
- Sustainability and logistics
- Parcel theft
- Out of Home delivery and returns
Fast and Free: the new funnel
While external factors such as climate change, politics, and technological progress are shaping online and offline commerce, consumers have accepted it as an integral part of their lives.
Users are demanding increasingly tailored and
high-quality CX with two main essentials: fast and free shipping.
Profitability and cost optimisation
Profitability becomes increasingly crucial. While
a few years ago, merchants’ primary goals were
often internationalisation, scaling their business, or increasing revenue, today they are mostly oriented towards higher profitability.
Adopting tools that can enhance the consumer experience will be crucial to maximise margins. Additionally, automating or periodically reviewing suppliers and services to keep operational costs low, and optimising internal processes such as logistics, are essential.