Black Friday Report 2024

How has Black Friday evolved in recent years and how have consumer needs changed? 

 

This report includes data on: 

  • Shopping habits
  • Black Friday environmental footprint
  • European and Global market data
  • In & Out of Home shipments and returns
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Black Friday: an unstoppable growth?

From being a US phenomenon, Black Friday has officially become a global event expected by companies and customers.

Its success seems to be unstoppable. In 2023, it recorded +6% in global sales reaching $298 billion.

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The number of shipments is increasing

Since 2020, Black Friday shipments have always been on the rise. This is due to an increase in Black Friday sales on online channels. 


In fact, it is estimated that in 2023, 55% of peak season sales took place online.

Source: ShippyPro, 2024