GUESS omnichannel logistics ready to scale.
GUESS, the globally recognized fashion and lifestyle brand, manages over 5 million orders a year across B2C, B2B and wholesale. Discover how ShippyPro brought around 30 carriers under a single shipping control layer, wherever the order originates.
Standardize before complexity becomes unmanageable
GUESS is a globally recognized fashion and lifestyle brand, renowned for its iconic denim, apparel, accessories and unmistakably contemporary style. With a strong international presence and 1.5 billion in revenue in 2025, it runs complex global B2B and B2C operations where brand experience, agility and supply chain efficiency are key to growth.
Its logistics network is vast: 9,500 channels spanning flagship stores, distributors, e-commerce and marketplaces, 500 directly operated stores integrated into fulfillment, and 3 dedicated e-commerce warehouses in Italy, Poland and the Netherlands.
As e-commerce boomed, shipping volumes grew rapidly, and so did exposure to every logistics disruption. Around 30 carriers, each with different services, rates and requirements; limited shipping options on some marketplaces; and the need to deliver a consistent shipping experience, wherever the order originates.
For GUESS, growing internationally didn't just mean increasing sales, but managing an increasingly complex network. ShippyPro evolved from a simple shipping management tool into a strategic partner.
ShippyPro turned an increasingly complex logistics network into an infrastructure that is simpler to manage, more flexible and ready to grow with the business.
A control tower for ~30 carriers and every sales channel
A single strategic partner can absorb carrier complexity without slowing the business down, and visibility into shipping data translates directly into savings.
Shipments are managed from a single point, with the same standard regardless of where the order originates and which carrier is used.
ShippyPro absorbs the different services, integration requirements and operating procedures of each carrier and market. The GUESS team focuses on strategic decisions, not technical maintenance.
An ecosystem integrated with ERP, store systems, e-commerce platforms and the WMS of warehouses run by third-party logistics partners.
The same approach, born for e-commerce, now extends to B2B logistics: a single setup for different flows and channels.
